Starting a Business

Recorded information lines – a low-cost marketing tool for small business

Sabrina Bassi

If you’re a small business looking for ways to increase productivity and get the most out of your advertising spend, a 24-hour recorded information line can be a great place to start. Often overlooked in today’s online world, a recorded message hotline is a versatile yet low-cost marketing tool and a great way of increasing conversion rates whilst freeing up time to focus on other activities.

A recorded information line is a type of voicemail system that allows you to record an extended greeting which prospects can listen to 24 hours a day, 7 days a week, 365 days a year. Callers then have the ability to leave their contact details or optionally, to speak to a live person.

So how exactly do pre-recorded information lines increase productivity and reduce costs?

To start with, they enable you to pre-qualify your callers and eliminate time-wasters, leaving just the ones who are genuinely interested in what you have to offer. This reduces the time you spend on the phone and enables you to handle the initial response from an advertising campaign without significant staff costs. By pre-screening your callers in this way, you are left with only the high-quality, warm leads who have expressed a true desire to do business with you.

Secondly, they allow you to reduce advertising spend by limiting ads to just a few lines, with the primary focus on getting people to call your 24/7 information line. For example, an advert might look something like this:

Warning! Don’t even think about setting up a recorded hotline until you’ve read this FREE report…

If you are considering setting up a 24/7 hotline for your business, our free report will tell you the 10 things you absolutely MUST know beforehand. To get the report, just call 0121 XXX XXXX, 24 hours a day, for a free recorded message, and we’ll send it right out to you. Don’t delay, call today and learn how your business can boost its productivity and generate more sales for less effort!

An information line allows you to get your message across in a credible yet non-threatening way. In many instances, they can actually increase the likelihood of your prospects calling, as there is no fear of pushy salespeople or high-pressure pitches.

We have recently added the ability to create an unlimited number of additional, standalone mailboxes, which are ideal for use as recorded information lines. Calls can be directed to them from one or multiple numbers on your system, so you can even publish a different number for each area in which you advertise. The mailboxes cost just £1 + VAT per month so they represent fantastic value for money and an ideal solution for a small business looking for ways to boost their marketing success.


A virtual telephone system from Sipcentric can help any new or growing business stay connected and work from anywhere, saving them time and money.

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