Focus group

Focus on our focus group

A focus group is a great way to gain feedback and feelings about a certain product or service. It allows businesses to fix any issues their new offering might have before it’s released to the world.

Earlier this month we held a focus group for a brand new product that we’ve spent the past year developing. We wanted to obtain some useful information that could be used to better our service and make sure there was nothing missing that might be of value to future customers.

We’re super excited for this service to go live and for our customers (new and old) to try it out!

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How to quickly launch temporary phone numbers in an emergency

99% of the time, organisations will only ever need one phone number, which anyone can call and get the help or information they need. However, there are some situations where it’s useful – or even vital – to have a second number (or third, or fourth…). Here are a few examples:

  • A charity that needs a dedicated line so people can phone and donate in response to a catastrophe
  • A public body that wants to give concerned people a number to call in a crisis – for example, if there’s been a suspected terrorist attack and friends and family fear that they’ve lost someone
  • A company that’s having a PR disaster – potentially due to a product that needs recalling – and needs to give customers an easy way to get in touch and ask questions

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Using virtual phone numbers for marketing campaigns

Hey marketers! Have you ever run a campaign that required people to call a phone number, either to redeem an offer or enter a competition? Chances are these campaigns ran for a set period of time (days, weeks, or even months), and you were forced to use the main company phone number for these incoming calls.

The downside of this is that these calls are usually impossible to differentiate from ‘regular’ call traffic, and your phone lines can become a bit of a mess for the duration of the campaign. If you’re working for a company that tends to provide customer service over the phone, do you really want users that need help to be forced to wait in a queue as non-customers use the same number to enter a competition?

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Nimvelo Analytics

Improvements made to Nimvelo Phone Analytics

The Nimvelo team is constantly working on ways to improve our system. We always listen out for suggestions from our customers that can make our service even better (and you’re more than welcome to give us a shout if you have any ideas of your own). Recently, our crack team of developers have been working hard to make some changes to Nimvelo Phone Analytics in order to give our customers data that’s truly useful to them.

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iphone and open book

Generate your own remote working policy

If you’ve decided that you’d like to let your employees work remotely, it’s important to consider the logistics behind this. If you’re still not 100% remote working is right for your business? Take a look at our checklist to see if you’re ready to take the leap. Whilst the easiest option might be to simply allow people to work from home as and when they want to, this won’t work for all businesses, and can often raise more questions than you’d expect.

Creating a remote working policy will remove ambiguity, set expectations, and answer any questions your employee has. As with all company documents, a remote working policy also acts as a clear source that can be referred back to if there are ever any issues.

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The business case for remote working

Remote working has become increasingly popular over the past few years. This change in the way people work has largely been driven by the realisation that more flexibility can lead to increased productivity and morale. According to a study by TINYpulse, employees who work remotely seem to be happier than those who don’t, and also feel like they are more valued by their employer.

If you feel sceptical about the idea of letting your staff work from home, you might be pleasantly surprised with what your team can accomplish away from the office. A recent survey by Powwownow shows that 67% of employees wish they were offered remote working, giving them the flexibility to get more done. A common misconception about remote workers is that they sit at home all day slacking off, whereas the opposite is true: staff that work from home are often more engaged and productive.

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Woman working remotely

Is remote working right for you?

Picture the scenario: you’re running your business from your office just like you’ve always done, but your team are showing signs of discontent. You’ve just lost one of your most productive team members to a competitor, with their exit interview revealing that they weren’t happy about having to come into the office every single day. You can feel the beginnings of a shifting dynamic; whether you’re at work or down the pub with a hard-earned drink, people are talking about remote working.

Perhaps you’re feeling under pressure to allow your own employees to work from home (or a trendy co-working space in Bali), but you’re cautious about the impact on your business. Don’t worry – you’re not alone! We speak to entrepreneurs all day long and found that many share the same fears, so we’ve put together a few posts and resources for business owners who are considering letting their team work remotely.

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